What do we do at Butterfly Coaching?
We help businesses grow profitably.
What sort of businesses do we work with?
Typically we work with companies that have revenues of between $2million and $50 million and who are looking to grow profitably. And by that we mean companies that want to grow their value, not just top line growth for the sake of being big or a bottom line result this year, forsaking a sustainable business in the future.
So how does a business grow profitably?
By having goals, a strategy (which answers the question ‘what are we going to do?’), a plan (which answers the question ‘how are we going to do it?’) and a set of disciplines to make it actually happen (success lies in the execution)
How can Butterfly Coaching help?
We use a combination of methodologies (we are certified by Gazelles www.gazelles.com) and practical experience (Julia was formerly a partner at Deloitte, is the finance expert on TV show Kochie’s Business Builders, author of ‘How to Bake a Business, has been helping companies grow for over 20 years) to coach businesses through the process from developing goals, strategies and plans through to getting the execution right.
What do the coaching sessions look like?
In most cases the relationship starts with a one or two day strategic planning workshop for the management team which we follow up with a combination of team-based quarterly workshops and monthly one-on-one coaching sessions.
Our philosophy is to transfer our knowledge to you so that you can coach your managers and your managers can coach their teams. And to that end we don’t do the work for you (that’s what consultants do) we do the work with you. We don’t give you the ‘answers’ we work them out together.
Why do clients buy coaching services?
Coaching is about making the best better, so our clients approach us with questions such as: “I want this business to be number 1 in our market place, so we need to grow our $10 milllion revenue to $100 million in 6 years. How can I make this happen?
So is it all about growing the size of a business?
Not at all, some of our clients are looking to grow their business profitably in a different way. Take this recent example. Mark, the CEO of a $5million revenue company complained “All my employees are quite junior people, I need to hire someone senior who can help me but I don’t know where to start”.
As it turns out, Mark was drowning; he urgently needed help in the business so that he could take time to focus on the strategy of the company, and the wellbeing of his family.
But Mark didn’t have a strategy or a plan for the business (he hadn’t had time to nut one out) so was finding it almost impossible to decide who to hire.
So we were able to help him with the “who to hire?” question by taking him back to the “where are you going?” (goals) and ‘what are you going to do to get there?” (strategy) questions
Then is it all about strategy and planning?
If you want to grow your business profitably you need to start with solid foundations. Setting goals, developing a strategy and formulating a plan all help with this.
But that’s by no means the end of the story.
You need to actually make it happen; and that’s all about people, systems, discipline and measurement.
And then you should see the results in profit, cash and your measurement of value.
